JAN 2022 Milestone - Our 1st POP-UP Store opened in Japan

JAN 2022 Milestone - Our 1st POP-UP Store opened in Japan

Our 1st POP UP Store in the world opened at O I O I Shinjuku Marui. In Tokyo on the 23rd January, 2022. This is first of what we expect with be a succession of iFarmaissance POP-UPS across Tokyo and then throughout Japan.

For our Japanese customers it was an opportunity to see up close our fashion handbags and accessories made exclusively from biobased leather alternatives. Apple leather from Vegatex, grape leather from Vegea, Pinatex derived from pineapple leaf and Desserto leather made from cactus.

They were able to touch and feel all of these products and see how we have crafted our beautiful handbags from these innovative and environmentally friendly vegan materials. Fabulous colours, amazing textures and superbly designed for timeless style, functionality and durability.

iFarmaissance POP UP STORE

Date:23rd Jan – 31st Jan 2022

Venue:O I O I Shinjuku Marui, 8/F, Shinjuku Marui Concept Shops, Shinjuku City, Tokyo, Japan.

 

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SHOP THE SUSTAINABLE COLLECTIONS MADE FROM 🍇 🍎🌵🍍🌽 🌾

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Our Materials

We selected Biobased Leather Alternatives to produce our bags to raise awareness about Climate, Biodiversity and Nature.

What is Biobased Leather Alternatives? It's a plant-based and refers to leather-like material that is wholly or partly derived from the food waste or by-products from agriculture - biomass, originally from plants or trees. iFarmaissance uses a variety of biomass sources such as grape residue from the waste of the wine making process and apple residue from the leftover pomace and peel from the fruit juice and compote industry, as well as pineapple leaf fibres and regeneratively grown cactus.

Our founder’s assignment of Cambridge Institute for Sustainability Leadership, University of Cambridge is now supported by The Hong Kong Research Institute of Textiles and Apparel, in conjunction with The HKSAR Innovation and Technology Commission for R & D Biobased leather alternatives with the professors of City University of Hong Kong to bring this plan to life in a real life scenario and to contribute to a Decarbonisation Solution for the World.

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The Founder

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