With the initial photoshoot complete, the next step for us was to demonstrate the versality and innovative steps we took to create the grappaSac fashion backpack. Then to begin to build a community that would appreciate the blend of high quality fashion and environmental and sustainability credentials that this bag represents.
Through Instagram and Facebook we introduced our Vision and Mission for the iFarmaissance brand, the concept of Farm to Closet based around our farming heritage, innovation and sustainability. We educated ourselves also on the impacts of climate change and excessive production and consumption and built this into our messaging. Finally the last ingredients, the biobased grape leather from Vegea, Italy and the craftmanship from our factories to create this beautiful final product.
Now the iFarmaissance community on Instagram (over 20k followers) and on Facebook can follow our journey not just from the grappaSac launch but also our complete range of biobased leather handbags and accessories from grape, apple, pineapple and cactus (and others soon to come … ).
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We selected Biobased Leather Alternatives to produce our bags to raise awareness about Climate, Biodiversity and Nature.
What is Biobased Leather Alternatives? It's a plant-based and refers to leather-like material that is wholly or partly derived from the food waste or by-products from agriculture - biomass, originally from plants or trees. iFarmaissance uses a variety of biomass sources such as grape residue from the waste of the wine making process and apple residue from the leftover pomace and peel from the fruit juice and compote industry, as well as pineapple leaf fibres and regeneratively grown cactus.
Our founder’s assignment of Cambridge Institute for Sustainability Leadership, University of Cambridge is now supported by The Hong Kong Research Institute of Textiles and Apparel, in conjunction with The HKSAR Innovation and Technology Commission for R & D Biobased leather alternatives with the professors of City University of Hong Kong to bring this plan to life in a real life scenario and to contribute to a Decarbonisation Solution for the World.
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UN Sustainable Goals (SDGS)
Biobased Leather Althernative