OCT 2020 Milestone - Brand Name, Vision, Mission, Brand Story & Value Proposition

OCT 2020 Milestone - Brand Name, Vision, Mission, Brand Story & Value Proposition

The formation of Farmaissance Innovation and iFarmaissance Brands originated from our founders’, Jennifer and Gary Gardner, re-evaluating their business operations and with the advent of the COVID-19 pandemic, adopting an underlying sense of Social Responsibility to their investment and operational approach.

Their combined expertise and passions include Fashion, Business and ESG, and after initial investments in new farming technologies in Hong Kong the company has developed sustainable handbag and accessories brand iFarmaissance using biobased leather alternatives. At the same time Farmaissance Innovation was established to support the fashion brand and provide a platform for research and innovation related to farming technology, climate action and materials science.

Our Brand name iFarmaissance is derived from (i)nnovation in (Farm)ing and a Ren(aissance) of the traditions and soul of fashion.

Our Vision is: “To create an environment based on life cycle thinking, establishing a platform for the Research and Development of raw materials and products that that will foster circularity from conceptualisation to end of use”.

Our Mission is: “To connect Farming, Innovation and Sustainability to impact the future”

Our Brand Story represents a combination of our founders’ lifetime of business experiences and the family farming heritage in the Great Southern region of Western Australia dating back to 1897 with the export of wool to London in the early 1900’s.

The iFarmaissance brand has been built on a Sustainability Foundation from the very beginning and our Value Proposition focusses squarely on our Sustainability Philosophy which states:

“ By definition sustainability refers to the ability to maintain something at a certain level for an extended period of time. We must explore solutions for food security, climate change, social and economic problems that provide long term solutions rather than stop-gap measures.

Our goal has been to embed sustainability in our business by establishing a systematic framework that ties together and links every life cycle component.

Environmental, Economic and Social Values

 

Our bags are designed for the next generation using alternative materials to leather & PU in order to reduce the environmental impact of Global Greenhouse Gas (GHG) Emissions to move to Net Zero by 2050. Responsibly sourced and produced to offset our carbon footprint.”

Read More Milestones

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MAR 21

APR 21

MAY 21

JUN 21

SEP 21

OCT 21

JAN 22

MAR 22

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Our Materials

We selected Biobased Leather Alternatives to produce our bags to raise awareness about Climate, Biodiversity and Nature.

What is Biobased Leather Alternatives? It's a plant-based and refers to leather-like material that is wholly or partly derived from the food waste or by-products from agriculture - biomass, originally from plants or trees. iFarmaissance uses a variety of biomass sources such as grape residue from the waste of the wine making process and apple residue from the leftover pomace and peel from the fruit juice and compote industry, as well as pineapple leaf fibres and regeneratively grown cactus.

Our founder’s assignment of Cambridge Institute for Sustainability Leadership, University of Cambridge is now supported by The Hong Kong Research Institute of Textiles and Apparel, in conjunction with The HKSAR Innovation and Technology Commission for R & D Biobased leather alternatives with the professors of City University of Hong Kong to bring this plan to life in a real life scenario and to contribute to a Decarbonisation Solution for the World.

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Climate Crisis

UN Sustainable Goals (SDGS)

Biobased Leather Althernative

iFarmaissance

Milestones

The Founder

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