“This is a natural extension of their combined knowledge and expertise and a shared desire to make a difference by helping shape a world that represents circularity”
From the beginning …
With a lifetime of experience in the fashion handbag industry, working with some of the biggest global fashion brands, Jennifer Gardner brought the iFarmaissance® concept to her husband Gary Gardner, an internationally experienced Chartered Accountant with an extended family heritage of farming in Australia.
This is a natural extension of their combined knowledge and expertise and a shared desire to make a difference by helping shape a world that represents circularity – preservation of the natural ecosystem, pollutant free with minimal impact on the environment and the maintenance of a balance between production and consumption, returning wasted resources to the earth. “Our roadmap for developing iFarmaissance® is built around a lifecycle approach”:
Through our sister company, iFarmaissance Innovation Limited we can examine and debate the environmental factors and provide a research and development platform to inform our business activities. This covers farming, green sustainability, climate change, innovative farm and supply chain technologies, raw materials, AI, food security, food safety, transport, waste disposal and transparency/traceability.
iFarmaissance® as a fashion brand allows us to apply to the apply these ideas as commercial activities allows and the opportunity to contribute through recognition of our social responsibility to return at least part of our profits for social good.
The iFarmaissance® Mission is:
“To connect fashion with farming, innovation and sustainability to impact the future”
We are applying this to product design, raw materials – organics, vegan textiles and sustainable leather, ethical fashion, recycling and re-purposing and end-of-use to facilitate the circular economy.
The JCG Sustainability Foundation is the final piece of this life cycle approach. It operates as a community outlet to amplify the social messaging around farming, food and nutrition and the effect on our daily lives. Through Events, Seminars, STEAM Education, Greening Programmes and nutrition education we can provide valuable industry and consumer advice and experiences .
By integrating generational groups such as kids, youth, early retirees and community groups (mental health & well-being) there can be not only long term benefits to the groups involved but also society in general through increased food production and more sophisticated technological breakthroughs in nutritional and yield values.